ABOUT
malcolm cooper
Highly qualified, multi-tasking, and creative professional with over a decade of experience in areas of technology, marketing, and graphic design.
experience
ADVERTISING ASSISTANT
California Association of REALTORS®, Los Angeles, CA
2019
Traffic and track digital ads, and interact with clients as necessary
Interface with clients, manage ad submissions.
Implement and traffic digital ad campaigns on websites and e-pubs.
Monitor delivery, track results.
Support for day-to-day operational issues.
PROJECTS
MARKETING COLLATERAL
California Association of REALTORS® (C.A.R.) is a comprehensive resource for everything real estate inclined to its burgeoning membership throughout California. I was graciously given the opportunity to redesign and rebrand several of their marketing materials including their media kit, prospectus and ad specification sheets.
WEB DESIGNER / GRAPHIC DESIGNER
Freelance, Los Angeles, CA
2001 – Present
Web Design Developed, designed and maintained individual online presences for various nonprofits, artists and privately owned businesses to help promote the services, products and/or community advocacy efforts for clients such as NCNW, Women Alive, ATBLA, In The Meantime Men’s Group and Poets Jazz House
Graphic Design Designed logos and marketing collateral (electronic and print) for various nonprofits, artists, filmmakers and privately owned businesses in an effort to increase brand consistency and visibility as well as community participation for such clients as actor/activist Dale Guy Madison, filmmaker Joy Shannon, event promoter Lemont Masters and Color in Common
PROJECTS
THE FRIENDSHIP TRAIN
The Friendship train (a.k.a. Sissy Sammy in the Land of WeHo") by Dale Guy Madison is an adult fairy tale penned and illustrated like a children’s book. With illustrations by Jerry Breen, I was commissioned to arrange the pictures and words into a vibrant, colorful tome that would engage audiences to take a deeper look into this intriguing world that investigates LGBT stereotypes and themes.
CONDOM BAR - HIV PREVENTION PROJECT
Constructed "Condom Bar" logo that was inspired by the logo for the television show "Cheers" and was a combination of Flamenco Inline and Candice fonts. Also constructed backdrop and menu to help raise awareness of condom usage, HIV/AIDS and P.E.P. testing to LGBT youth communities of color.
365 DAYS OF MUSIC
Bears Love Music is a Facebook group where members connect via discussions around music and everything music related. For 2018 I decided to take on the task of creating and posting a graphic every day of the year that would encourage people to post their favorite music and encourage conversations surrounding it.
proficiencies
Microsoft Office Suite
Word
Excel
Access
PowerPoint
Publisher
Adobe Creative Suites
Photoshop
Illustrator
InDesign
Dreamweaver
Writing Software
Final Draft
Scrivner
Basic HTML/CSS Coding
CMS Program Management
download
Resume
Portfolio
DIGITAL MARKETING SPECIALIST
Elements Real Estate, El Segundo, CA
2015 – 2017
Real Estate Property Marketing Increased agency’s leads by 65% by effectively marketing real estate properties via email marketing, social media marketing, print collateral, and landing page construction
Social Media Coordination Increased agency footprint, lead generation, and community engagement through coordinated promotion of agency brand, inventory, and services through social media outlets including Facebook, Twitter, Linkedin, Pinterest and Google+
Web/Graphic Design Lead graphic designer for all agency marketing collateral (electronic and print) including creation and management of agency websites, coordination, and construction of HTML email marketing campaigns and creation of agency presentations, signage, flyers, postcards, business cards, recruitment ads and other applicable collateral as needed
PROJECT
Real Estate Property Marketing
Created several landing pages to promote the lease or purchase of real estate properties on the market. Each of these landing pages were part of a greater marketing plan that resulted in a substantial amount of prospective leads
MANAGING EDITOR
Male Media Mind, Los Angeles, CA
2013 - 2015
ADMINISTRATIVE Collaborate with fellow contributors to develop, construct and facilitate schemas that will raise the profile of the organization, increase community participation and further the mission and purpose of the organization to provide avenues of communication that augment dialogue, insight, creativity and knowledge within LGBT Bear communities of color
EDITORIAL Research, compile and write commentary based news articles pertaining to issues surrounding LGBT Bear communities of color as well as edit and prepare articles written by other contributors for publication
GRAPHIC DESIGN Lead Graphic Designer for organization's marketing collateral (electronic and print) including brochures, business cards, t shirts and social media posts as well as overseeing the layout, appearance and content of feature articles within the organization's blog
SOCIAL MEDIA COORDINATION Research, establish and maintain social media platforms most effective for the specific needs of the organization including Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, maintain these platforms' respective analytics and metrics as well as maintain timely schedules to distribute relevant information and respond to community queries
ON AIR COMMENTARY Research, investigate and report on trending issues that effect LGBT Bear communities of color via weekly live webcasts which are subsequently edited into smaller singled themed segments and organized accordingly within the organization's blog and YouTube social media presence
AUDIO PODCAST EDITOR Record, mix and edit audio files for weekly independent entertainment podcast using Adobe Soundbooth as well as create marketing material to promote podcast and head facilitator in distributing podcast via broadcasting services
PROJECT
M3 RHOA PODCAST
Record, mix and edit audio files for weekly independent entertainment podcast using Adobe Soundbooth as well as create marketing material to promote podcast and head facilitator in distributing podcast via broadcasting services.
COMMUNICATIONS MANAGER/DEVELOPMENT SPECIALIST
SHIELDS For Families, Los Angeles, CA
2002 – 2014
Communication Management Assisted in providing pertinent information to clients, staff and community at large utilizing social media platforms, website updates, relevant print marketing components, and HTML based emails as well as composing news releases, newsletters, presentations, brochures, pamphlets, and annual reports
Social Media Coordination Researched, established and maintained social media platforms that were most effective for the specific needs of the company including Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, maintained those platforms' respective analytics and metrics as well as maintained timely schedules to distribute relevant information and respond to community queries
Marketing Support Assisted in creating and implementing marketing schemas to promote company mission, programs and services, maintained master calendar of internal and external events as well as monitored and cataloged press clippings/press coverage regarding company services, achievements, and programming
Graphic Design Lead Graphic Designer for all company marketing collateral (electronic and print) including flyers, posters, manuals, postcards, program handouts, brochures, certificates, annual reports, t-shirts, banners, PowerPoint presentations, HTML emails and other applicable promotional materials as well as maintenance of company photo library including stock photos, clip art and program photography
Web Design/Facilitation Assisted with the creation and design of company website and Lead Facilitator in updating and troubleshooting both the main website as well as the company’s intranet using proprietary CMS systems and basic CSS/HTML manipulation
Event Planning Provided logistical and manual assistance for company events, graduations, seminars and trainings including gathering logistical pre and post-event information, helming PowerPoint presentations, constructing applicable signage, and physical set up/ breakdown of applicable equipment
PROJECTS
Mass Brochure Production
Thirty-eight (38) individual tri-fold brochures were designed for each of SHIELDS for Families programs. Brochures were also made for each of the five (5) program divisions as well as an overview brochure summarizing all of the services provided.
Community Thanksgiving Dinner
As the Lead Graphic Designer on the project, the graphics, typography, and photographs used had to be malleable enough to be used on fliers, posters, T-shirts and all subsequent marketing collateral, convey the feeling of autumn, an open-family friendly vibe as well as highlight two main speakers of the event, Mayor Villaraigosa and Congresswoman Karen Bass.
education
COLUMBIA COLLEGE
Chicago, IL
Major in Film Production-Screenwriting
Received B.A. in Liberal Arts
MEMPHIS COLLEGE OF ART
Memphis, TN
Major in Photography / Graphic Design