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ABOUT

malcolm cooper

Los Angeles / CA 90028

eml info@mrcooper.design

tel 818.660.6574

Highly qualified, multi-tasking, and creative professional with over a decade of experience in areas of technology, marketing, and graphic design. 

experience

ADVERTISING ASSISTANT

California Association of REALTORS®, Los Angeles, CA
2019

 

Traffic and track digital ads, and interact with clients as necessary

Interface with clients, manage ad submissions.

Implement and traffic digital ad campaigns on websites and e-pubs.

Monitor delivery, track results.

Support for day-to-day operational issues.

PROJECTS

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MARKETING COLLATERAL

California Association of REALTORS® (C.A.R.) is a comprehensive resource for everything real estate inclined to its burgeoning membership throughout California. I was graciously given the opportunity to redesign and rebrand several of their marketing materials including their media kit, prospectus and ad specification sheets. 

WEB DESIGNER / GRAPHIC DESIGNER     

Freelance, Los Angeles, CA
2001 – Present

 

Web Design Developed, designed and maintained individual online presences for various nonprofits, artists and privately owned businesses to help promote the services, products and/or community advocacy efforts for clients such as NCNW, Women Alive, ATBLA, In The Meantime Men’s Group and Poets Jazz House

 

Graphic Design Designed logos and marketing collateral (electronic and print) for various nonprofits, artists, filmmakers and privately owned businesses in an effort to increase brand consistency and visibility as well as community participation for such clients as actor/activist Dale Guy Madison, filmmaker Joy Shannon, event promoter Lemont  Masters and Color  in Common

PROJECTS

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THE FRIENDSHIP TRAIN

The Friendship train (a.k.a. Sissy Sammy in the Land of WeHo") by Dale Guy Madison is an adult fairy tale penned and illustrated like a children’s book. With illustrations by Jerry Breen, I was commissioned to arrange the pictures and words into a vibrant, colorful tome that would engage audiences to take a deeper look into this intriguing world that investigates LGBT stereotypes and themes. 

CONDOM BAR - HIV PREVENTION PROJECT

Constructed "Condom Bar" logo that was inspired by the logo for the television show "Cheers" and was a combination of Flamenco Inline and Candice fonts. Also constructed backdrop and menu to help raise awareness of condom usage, HIV/AIDS and P.E.P. testing to LGBT youth communities of color.

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365 DAYS OF MUSIC

Bears Love Music is a Facebook group where members connect via discussions around music and everything music related. For 2018 I decided to take on the task of creating and posting a graphic every day of the year that would encourage people to post their favorite music and encourage conversations surrounding it. ​

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proficiencies

Microsoft Office Suite

Word

Excel

Access

PowerPoint

Publisher


Adobe Creative Suites

Photoshop

Illustrator

InDesign

Dreamweaver

 

Writing Software

Final Draft

Scrivner

 

Basic HTML/CSS Coding

 

CMS Program Management

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Resume

Portfolio

DIGITAL MARKETING SPECIALIST

Elements Real Estate, El Segundo, CA
2015 – 2017

 

Real Estate Property Marketing Increased agency’s leads by 65% by effectively marketing real estate properties via email marketing, social media marketing, print collateral, and landing page construction

 

Social Media Coordination Increased agency footprint, lead generation, and community engagement through coordinated promotion of agency brand, inventory, and services through social media outlets including Facebook, Twitter, Linkedin, Pinterest and Google+

 

Web/Graphic Design Lead graphic designer for all agency marketing collateral (electronic and print) including creation and management of agency websites, coordination, and construction of HTML email marketing campaigns and creation of agency presentations, signage, flyers, postcards, business cards, recruitment ads and other applicable collateral as needed

PROJECT

Real Estate Property Marketing

Created several landing pages to promote the lease or purchase of real estate properties on the market. Each of these landing pages were part of a greater marketing plan that resulted in a substantial amount of prospective leads

MANAGING EDITOR

Male Media Mind, Los Angeles, CA

2013 - 2015

 

ADMINISTRATIVE Collaborate with fellow contributors to develop, construct and facilitate schemas that will raise the profile of the organization, increase community participation and further the mission and purpose of the organization to provide avenues of communication that augment dialogue, insight, creativity and knowledge within LGBT Bear communities of color

 

EDITORIAL Research, compile and write commentary based news articles pertaining to issues surrounding LGBT Bear communities of color as well as edit and prepare articles written by other contributors for publication

 

GRAPHIC DESIGN Lead Graphic Designer for organization's marketing collateral (electronic and print) including brochures, business cards, t shirts and social media posts as well as overseeing the layout, appearance and content of feature articles within the organization's blog

 

SOCIAL MEDIA COORDINATION Research, establish and maintain social media platforms most effective for the specific needs of the organization including Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, maintain these platforms' respective analytics and metrics as well as maintain timely schedules to distribute relevant information and respond to community queries

 

ON AIR COMMENTARY Research, investigate and report on trending issues that effect LGBT Bear communities of color via weekly live webcasts which are subsequently edited into smaller singled themed segments and organized accordingly within the organization's blog and YouTube social media presence

 

AUDIO PODCAST EDITOR Record, mix and edit audio files for weekly independent entertainment podcast using Adobe Soundbooth as well as create marketing material to promote podcast and head facilitator in distributing podcast via broadcasting services

 

PROJECT

M3 RHOA PODCAST

Record, mix and edit audio files for weekly independent entertainment podcast using Adobe Soundbooth as well as create marketing material to promote podcast and head facilitator in distributing podcast via broadcasting services.

COMMUNICATIONS MANAGER/DEVELOPMENT SPECIALIST

SHIELDS For Families, Los Angeles, CA
2002 – 2014

 

Communication Management Assisted in providing pertinent information to clients, staff and community at large utilizing social media platforms, website updates, relevant print marketing components, and HTML based emails as well as composing news releases, newsletters, presentations, brochures, pamphlets, and annual reports

 

Social Media Coordination Researched, established and maintained social media platforms that were most effective for the specific needs of the company including Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, maintained those platforms' respective analytics and metrics as well as maintained timely schedules to distribute relevant information and respond to community queries

 

Marketing Support Assisted in creating and implementing marketing schemas to promote company mission, programs and services, maintained master calendar of internal and external events as well as monitored and cataloged press clippings/press coverage regarding company services, achievements, and programming

 

Graphic Design Lead Graphic Designer for all company marketing collateral (electronic and print) including flyers, posters, manuals, postcards, program handouts, brochures, certificates, annual reports, t-shirts, banners, PowerPoint presentations, HTML emails and other applicable promotional materials as well as maintenance of company photo library including stock photos, clip art and program photography

 

Web Design/Facilitation Assisted with the creation and design of company website and Lead Facilitator in updating and troubleshooting both the main website as well as the company’s intranet using proprietary CMS systems and basic CSS/HTML manipulation

 

Event Planning Provided logistical and manual assistance for company events, graduations, seminars and trainings including gathering logistical pre and post-event information, helming PowerPoint presentations, constructing applicable signage, and physical set up/ breakdown of applicable equipment

 

PROJECTS

Mass Brochure Production

Thirty-eight (38) individual tri-fold brochures were designed for each of SHIELDS for Families programs. Brochures were also made for each of the five (5) program divisions as well as an overview brochure summarizing all of the services provided.

Community Thanksgiving Dinner

As the Lead Graphic Designer on the project, the graphics, typography, and photographs used had to be malleable enough to be used on fliers, posters, T-shirts and all subsequent marketing collateral, convey the feeling of autumn, an open-family friendly vibe as well as highlight two main speakers of the event, Mayor Villaraigosa and Congresswoman Karen Bass.

education

COLUMBIA COLLEGE    
Chicago, IL

Major in Film Production-Screenwriting

Received B.A. in Liberal Arts


MEMPHIS COLLEGE OF ART    
Memphis, TN

Major in Photography / Graphic Design

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